So it’s been blocking up all of our newsfeed, forced beauty cosmetics out of business, caused unbearable eyesore and officially dubbed makeup as the eighth wonder of the world – yes ladies and gentlemen it’s the no make up selfies that I’m banging on about!
The trend that has got women posting selfies without makeup online with the hashtag #nomakeupselfie in order to raise awareness on cancer has gone viral.
Within 48hours of the trend going online it has helped raised £2million.
The trend was not initiated by Cancer Research but it seems to have begun with author Laura Lippman who posted a picture of her bare face in support of actress Kim Novak who was criticised for her looks, but has since become associated with charity Cancer Research after people began adding the hashtag #breastcancerawareness to the selfies.
I understand the bravery needed to fight against cancer cannot compare to even trillions of #nomakeupselfie. Bravery means many things to many different people. For the girl who won’t even go to the corner shop without her face on or even those who have insecurities because of their acne or scarring, for them to post a picture online for the world to scrutinise hints at her vulnerability, it may not be the same vulnerability or bravery as those battling against cancer but nonetheless it’s vulnerability of some sort.
And if you think that was a whole load of crap, let’s just point to the fact – £2million 48hours.
Let’s not detract from the point that the underlying reason behind embracing the bare faced beauties is to raise awareness on cancer which it clearly is doing and it by far beats any planking or necknominations trend.
Cancer will unfortunately be a part of the majority of our lives at some point, whether that’s directly or supporting family and friends who are in suffering. It’s a battle that we are all in together. So I say, makeup or no makeup, a simple text – BEAT to 70007 to donate can make a big difference.
I nominate all those beautiful faces out there.
Do not shoot down the sisterhood!
All those in suffering fighting against cancer, those in despair seeing their loved ones in pain and those who will one day fall into either of them categories…you are not alone. Prayers go out to all.